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Hello and welcome to Route 66 located in the Triad… in the very heart of North Carolina. At Route 66 we don’t just upfit trucks. We live and breathe ‘em. We’re a branch of one of the most successful Chrysler Dodge Jeep Ram dealerships in the US. We’re in the truck business. We love ‘em. So about Route 66… Our parent company had requests for big, bad trucks. They sought out truck outfitters, and they were ok but we all knew they could be better. Our built trucks could be the best. They could encompass the very best in engineering and parts all installed in state of the art facilities and installed by ASE certified technicians. That’s how R66 was born. 


Some people ask us about our name… Route 66. Well, there’s a story… First, we’re located on Route 66. But second, and more importantly, because Route 66 is America’s highway; a love of the road, a love of the journey, is what route 66 is all about. So our hope is that when you decide you want to build it, that dream ride (or truck), you’ll come see us. We’ll share in your vision and we’ll make it a reality. Route 66 Trucks are: Built to last. Built to drive. Built to love.


r66 team


Alex Rose | Greensboro, NC


Alex Rose manages the Route 66 brand. Alex has great knowledge of our parent dealership and the internal workings of the company, as well as the relationships with distributors, making it even easier to up fit and customize your vehicle.

Looking to the future, Alex is ready to push the boundaries of what is being produced to make every upcoming build that much more unique and eye-catching. 

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